The core process
The CEO completes prework covering mission, vision, challenges, and aspirations. Then a coached session pushes toward 1–5 business ULTRAGOALs, consolidated into one Company ULTRAGOAL with pillars. This is the starting point, not the final answer.
Every person runs two sessions: personal (what drives them as a human) and company-focused (where their team should head). Themes emerge. Some align with the CEO's pillars. Some reveal blind spots. The organization speaks.
The system synthesizes the CEO's draft, department ULTRAGOALs, and individual themes into a Refined ULTRAGOAL Brief. Language strengthened. New pillars surfaced. Misalignment flagged. The CEO has the final say. The organization enriches the vision.
The CEO's initial north star becomes the step. The real Company ULTRAGOAL is the one that emerges after the full cycle — because it includes everyone.
The crown jewel
The insight at the identity level
Those are the same thing. He's aligned at the identity level — not the KPI level. Engagement surveys measure how people feel and OKRs measure what they deliver; this shows why they'd commit.
Head of Sales
ULTRAGOAL: "Be a role model for my kids."
Theme: legacy / family
Head of Sales
ULTRAGOAL: "Build a team that outlasts me."
Theme: legacy / sustainability
Measured, not assumed
On request. Computed per individual, averaged per department, rolled up to the organization.
See how it looks in the dashboard demo, with sample data.
The rhythm
After the three movements, the operating rhythm keeps it alive.
60-second confidence check-in for department heads. Aggregated scores surface early warnings before they become walls.
Progress check. Re-distillation. Alignment re-score. See whether the organization is converging or diverging.
Full three-movement cycle re-runs with a year of data. Last year's ULTRAGOAL becomes the step toward this year's.
Privacy by design
Exact words, specific fears, and named people never surface to anyone. Only an anonymized theme tag crosses the boundary — like "family/presence" or "legacy/impact."
Employees choose whether their personal theme appears in the company view. If they opt out, everything still works. They lose nothing individually.
No theme surfaces until at least 5 people have finished. Names are removed before anything reaches the dashboard.
The company pays for the platform but does not own personal session data. Designed for the Australian Privacy Act and GDPR. Explicit in the enterprise agreement.